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SEO Count Marketing Experiment with WebProNews

Published February 14, 2004
I decided to try out placing a top place banner ad in WebProNews's Friday Newsletter. It is still a bit early to see if it paid off, I will have to make a decision if I will be doing an ad again next Friday. I have enough data now to sit down and calculate whether I should do the ad next week or not. Urchin does one hell of a job tracking this information, they are even working on making an enhancement for me and the program. Wish the marketing campaign luck!
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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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