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Campaign Management - Awakening Old Leads

Published February 16, 2004
A client came over today and we had a long discussion on how to build a module on to his current application that will help him managed his campaigns for each group of prospects his company targets. Currently we set certain canned but yet customized responses to occur on a set interval through cron jobs. This works great but to manage several different groups and types of lead sets this way can get confusing. So we need a solution. What we came up with is a method of adding a campaign through the system and then setting up a rule set as to when the automated canned responses should be sent out. Then provide a visual grid like system that can provide an executive view of what has been done and what has not been done. This probably makes no sense to other reads but I wanted to get it down on paper, or pixels.
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Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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